The collaboration with RULES involved the creation of a 3D model for a belt designed specifically for photographers. This idea was conceived by Elisabetta Riccio, an Italian wedding photographer, as it stemmed from a personal need to have all the comforts of carrying equipment while still remaining fashionable for such important events.

Aurea was responsible for creating social media content for the page to enhance the viewer’s experience of the product and help them understand its functionalities before seeing the actual product.