Selected project
About Helena May
British-born artist, Helena May captivates audiences with her powerful vocals, infectious groove and vibrant stage presence. May's signature sound is a blend of poppy-beats, disco-funk and ear-worm choruses.
Overview
Aurea worked on the redesign of the logo type. Reworking it from the old logo and modernizing it with curved yet bold cuts.
After the logo rework, we had the honour to create the stage visuals for Helena's tour for "Puzzle Pieces", her latest album.
The visuals perfectly reflect the artist's style; colorful, bold and energetic.
Starting from the new logo, we created a kaleidoscope animation to insert in the letters.
There are three different colorways that match with the 3D animation we implemented. First one being the logo forming letter by letter.
Then we modeled some 3D elements that represent Helena as a creative like flowers and hummingbirds. These elements were implemented in the stage visuals.
The results are an immersive experience for the fans at the shows, the colorful animation fit perfectly with the vibe of the artist and enhance the overall performance.